A little while ago the lovely Luke asked if I was interested in doing the brand identity for his craft and jewellery business Hammer & Hook. Being a certified crafty and branding geek, I jumped at the opportunity with no hesitations. For this project, I wanted to play around with the idea of modern and masculine contrasted with the notions of artisanal and warmth. The materials used in his craft is highly important, so it is only appropriate to turn it into a big part of his brand identity. I am always in awe of people start a business to pursue their dreams, so please if you have a minute, drop by Luke's shop and help support all things handmade.